Mark McGrath Design

Wild about South African wine? Simple but effective awareness campaign using indigenous animals to promote Co-op’s South African wines. Each unique characteristic was altered to create wine shaped images. Using rhino’s, elephants, and giraffes, each ad makes the viewer question what they’re really looking at.

Create the concept, organise and art direct two big European shoots for Scholl Shoes. From arranging models being flown in from London, New York, Lisbon and Paris, to managing the budget and final design that was to be the model for all European sales brochures.

Re-brand Okell’s an established brewer, make it stand out amongst it’s contemporaries. This was a case of evolution rather than evolution. Okell’s wanted to freshen up the long established brand and roll it out across a range of different media  applications. Aimed at attracting a new customer base, without alienating there core audience.

Media City is the first of its type in the uk. The pitch brief was to communicate this in an innovative format. The two key areas were split into Commercial and Retail to create two books. Produced from heavy weight Colourplan board held together with a perspex quarter shaped plug that forms part of the brand identity. Each section is unique and relevant to the pages content. The outcome was a resounding win. Keep your eyes out for a copy!

Not happy with his newly designed packaging, Jamie wanted a more energetic approach that fitted in better with his style of cooking. Using a mixture of typography and illustration to get across his energy and vibrant use of colour to compliment his renowned out there style. The success of this initial idea won the agency the complete re-design of all food and non food products.

Aimed at the business sector, set to simplify and cut costs with flexible contract options and accurate billing. A Simple light hearted photo/illustrative approach aimed at putting the customer in control of how they purchase their gas.